Hey 👋 I'm JB
With 10 years in product design & management, I’ve launched 2 products from scratch and now lead a team while shaping the design culture at Greenly, a fast-growing climate tech startup.
Case studies
Challenge
Better integrate design in a fast-paced product team with weak design standards. Prove that good design boosts conversion, usability, retention, and revenue.
Results (in progress)
Built a design system and led a full UX/UI overhaul, improving usability and driving a +31% Customer Satisfaction increase.
Designed 2 carbon-accounting products—already generating €200K ARR pre-launch.
Role & team
Head of Product Design, leading 3 designers across 6 squads, while still hands-on with core IC work.
B2B
SaaS
Environment
Coming soon
Challenge
Disrupt the coaching market in esports by developing an AI-powered app for real-time in-game coaching.
Results
74% monthly retention
$50 Lifetime Customer Value
4.9% paying users (freemium SaaS)
250k+ users
App used in 24m+ matches
Role & team
Product Design & Management with Tom (CEO), Raph (CTO), and 3 developers.
B2C
SaaS
Gaming
View case study
Challenge
Create a product from scratch to capture a new market for Imageau : industrial companies.
Results
Developed a new app in 6 months and secured annual subscriptions from 4 major industrial clients pre-launch.
Role & team
Product Design & Management, with a team of 3 developers, 1 data scientist, and 1 PO.
B2B
SaaS
Environment
View case study